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  • Titelblatt
    International business
    competing in the global marketplace
    Hill, Charles W. L.
    10., global ed., New York, NY : McGraw-Hill, 2014
  • Titelblatt
    Services marketing
    integrating customer focus across the firm
    Wilson, Alan M. ; Zeithaml, Valarie A. ; Bitner, Mary Jo ; Gremler, Dwayne D.
    Third European edition, London : McGraw-Hill Education, 2016